Even Courts Are Going Green. How to Protect Yourself From Greenwashing Litigation
by Joseph W. Price II |
“This article was printed on biodegradable, post-recyclable paper with chemical- free ink, and produced in a carbon-neutral fashion by an energy-efficient printing com pany that uses only sustainable resources. Got your attention? Although untrue here, it is probably not the first time that you have heard an over-the-top, too-good-to-be-true line as it seems everyone is rushing to be “green” in the hopes of capitalizing on the environmentally-savvy consumer and his or her purchasing power. If such assertions stretch the truth or are not capable of sufficient authentication, however, they also may catch the attention of governmental officials or enterprising class-action attorneys.”
Note: The above is an excerpt from the article published in the spring/summer 2012 issue of USLAW Magazine. Click the link below to read the actual publication.